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VISUAL BRAND LANGUAGE · INDUSTRIAL DESIGN
CREATIVE COLLECTION
ELECTROLUX · SMALL DOMESTIC APPLIANCES
Global VBL adoption
Most Innovative Brand · Product of the Year (Plus X Award)
Daniel
Kroker
Industrial Design
& Strategy Innovation Executive
& Strategy Innovation Executive
Multidisciplinary · End-to-end · Hands-on
EB-1 Green Card holder | No sponsorship required
I am a multidisciplinary Design Executive, leading advanced development for physical-digital products.
I plan Strategy, Innovation, and Operations across complex technology integration.
I connect user research, design excellence, engineering, and manufacturing to deliver viable solutions.
I bring global experience across consumer products, connected systems, robotics, and product development.
I combine hands-on design with strategic leadership to advance architecture, usability, and innovation.
At a glance
80+
international awards
1,000+
solutions launched
150+
countries
25+
patents & IP
20–25
people led in multidisciplinary teams
Design Voice
Authority
- 80+ international awards, including the prestigious iF, Red Dot, A’ Design, IDEA, Good Design and New York
- Recognized by the U.S. Government as “Extraordinary Ability” in Design & Innovation (Green Card EB-1)
- ARBO Design invited to serve on the iF Design Award and A’ Design Award & Competition juries
- Learning Facilitator at MIT Executive Programs (Innovation, Technology and AI Leadership)
- Speaker at dozens of keynotes, international industry forums, and design biennials & exhibitions
- Invited graduation speaker, MIT Digital Transformation & AI Leadership (2026)
- ARBO recognized as “World’s Best Home Appliance Studio” (D’AC, 2018)
- ARBO ranked among the Top 5 award-winning design studios in Latin America (2012–2022)
- Electrolux Creative Collection VBL concept named Product of the Year · Europe (Plus X Award, Germany)
- Contributed to Electrolux being named global “Most Innovative Brand” (Plus X Award, Germany)
International awards & recognition
Design & Innovation Process
Hands-on | End-to-end
3-stage model
01
Business
Strategy
Strategy
Vision, portfolio and investment decisions.
02
Innovation
Governance
Governance
Pipeline, stage gates, decision frameworks and IP.
03
Design Management
& Operations
& Operations
Teams, processes, standards, suppliers and manufacturing.
01discovery
Immersion &
Strategic
Alignment
Mandate, objectives and transformation ambition, grounded in field immersion and user research.
02strategy
Strategy &
Governance
Business Alignment
Business strategy and innovation governance across markets, technologies, trends and futures.
03definition
Enterprise Diagnosis
& Opportunities
Technology, data and AI diagnosis, turned into an insights and opportunities map.
04architecture
Visual Brand
Language (VBL) &
Design Systems
Strategic intelligence and value, design DNA, CMF + FFF and consistent design systems.
05workflow
Data-Driven
AI Strategy
MCP & API
Data-driven design augmentation, process automation and AI embedded in the product.
06ideation
Industrial / Digital
Design
Ideation
Sketching, CAD, UX/UI, form and ergonomics, plus technology architecture and digital capabilities.
07testing
Engineering,
Prototyping
& Validation
Product architecture, DFM/DFA, prototypes and testing, implementation, adoption and measurement.
08delivery
DFM, Tooling &
Manufacturing,
Staging / Deploying
Suppliers, tooling, tolerances and quality on the factory floor, through staging and deployment.
AI Adoption
SensAIAI engine for innovation & governance
A multi-agent platform I founded to reduce uncertainty before investment. It runs research synthesis, foresight and opportunity assessment, scores and prioritizes ideas, and supports stage-gate decisions with a traceable rationale. Predicta is its native AI server. 50+ opportunities pre-validated before investment.
Agent Co-CreationEmerging Technologies Adoption
1Design Augmentation: MCP & APIs for Rhino, Vizcom, Figma and other design workflows
2Process automation: research synthesis, trend and competitor scans, concept visualization, briefs, documentation & reporting
3Embedded AI in the product: consumer goods, robotics, IoT and systems
Digital TransformationFrom leadership to operating model
1Strategic Reinvention: changes how leaders think
2Workflow Redesign: changes how people work
3AI-First Operating Model: changes how AI scales
Experience
Full resume (PDF) →2011 – present
ARBO Design
Design & Innovation Director
Co-founder
Aug 2026 – present
Massachusetts Institute of Technology
Professional Education Learning Facilitator
Executive Programs
Since 2023
SensAI
AI Strategy & Design Lead
Founder
2011 – 2026
Midea GroupFortune Global 500
Global Design & Innovation Leader (via ARBO Design)
Embedded leadership role
2009 – 2011
Electrolux Group
Senior Industrial Design Leadership
Global Innovation
1998 – 2009
Earlier Studios
Industrial Designer
Leadership Pillars
System-Oriented Leader
Education
Domus AcademyMilan, Italy
Master in DesignMaster in Arts · 2007
Massachusetts Institute of TechnologyCambridge, United States
Digital Transformation & AI LeadershipExecutive Program Certification · 2025
Pontifical Catholic UniversityCuritiba, Brazil
Industrial DesignBachelor in Design · 2004
Further StudiesComplementary training
Hermeneutics & Exegesis (Postgraduate) · UNASP · 2024Music (Jazz Theory) · Curitiba Music Conservatory · 2022Aikido (Shodan Black Belt) · Aikikai Foundation Japan · 2013Engineering (Bachelor’s) · PUCPR · 1998
Work
Click to select a category
Companies & partners I have worked with
Recommendations
All recommendations on LinkedIn →Strategy with technical depth
“Daniel’s approach combines deep strategic understanding with technical skills, making him an exceptional advisor in both strategy and design.”
Innovation to IP
“We have not only fostered innovation but have also successfully developed solutions that led to patents and significant improvements in the projects we’ve undertaken.”
Contact
Los Angeles
New York
New York
Full-time · Fractional · AdvisoryOpen to relocationFlexible start date
Download resume (PDF)
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