Create the first water purifier in Brazil, 100% inspired by the Brazilian consumer, positioning the brand as an innovative brand in the market. The sensor technology was really challenging. After extensive consumer research, the idea of innovation using just one hand, touchless and automatic, came through multiple paths until reach the final solution, surprising the market, offering a comprehensive product with both value and affordable cost.
Solution
The Sensia Water Purifier is a purifier with glass sensors, which recognizes and reads the user needs, filling automatically the glass or jar with no need of trigger buttons. Due to technology, allows the single hand use, bringing great breakthrough in terms of usability, convenience and innovation with affordable price. This innovation came from the user-centered design process. It makes the Sensia Water Purifier an intuitive product, which adds value into the production process, reducing assembly time and gaps, improving the superior perceived quality, valuing the product aesthetics.
Achievements
In spite of being an entry-level product, offer a “premium” aesthetic with higher perceived quality and equal competitor’s prices;
Doctor y Máster en Diseño por la Universidad Federal del Paraná (UFPR), investigadora de las áreas de Sustentabilidad, Gestión de Diseño y Diseño basado en Datos. Posee graduación en Diseño de Producto por la UFPR y MBA en Marketing por la Fundación Getúlio Vargas. Jurado de algunos premios nacionales e internacionales de diseño. Profesora invitada y ponente dentro de sus áreas de investigación.
Daniel Kröker
Diseñador con experiencia en métodos de estrategia e innovación. Posee maestría por la Domus Academy (Milán, Italia), enfocándose en la investigación para generar conceptos innovadores y contemporáneos. Tiene experiencia internacional en liderar proyectos y en identificación de nuevas maneras de servir y apoyar a las personas. Jurado en premios internacionales de diseño, ponente y profesor invitado en varias universidades.
Valkiria Pedri Fialkowski
PhD and MSc in Design by Universidade Federal do Parana (UFPR), Sustainability, Design Management and Data-driven Design researcher. Graduated in Product Design from UFPR and has a Marketing MBA by Fundaçãoo Getúlio Vargas. National and international design awards judge. Guest professor and lecturer in her fields of research.
Daniel Kröker
Designer with experience in strategy and methods of innovation. Has a master’s degree from Domus Academy (Milan, Italy), focused on generating innovative and contemporary concepts. Has international experience leading projects and identifying new ways of serving and supporting people. International design awards judge, lecturer and guest professor in several universities.
Daniel Kröker
Designer com experiência em estratégia e métodos de inovação. Possui mestrado pela Domus Academy (Milão, Itália), com foco em pesquisa para gerar conceitos inovadores e contemporâneos. Tem vivência internacional em liderar projetos e em identificação de novas maneiras de servir e apoiar as pessoas. Jurado em prêmios internacionais de design, palestrante e professor convidado em várias universidades.
Valkiria Pedri Fialkowski
Doutora e Mestre em Design pela Universidade Federal do Paraná (UFPR), pesquisadora das áreas de sustentabilidade, gestão de design e data-driven design. Possui graduação em Design de Produto pela UFPR e MBA em Marketing pela Fundação Getúlio Vargas. Jurada de alguns prêmios de design nacionais e internacionais. Professora convidada e palestrante dentro de suas áreas de pesquisa